Statistics Courtesy of Statista.com:
E-mail conversion rates in the U.S. in 2010 and 2012, by customer list type
Email marketing only works if you can get your emails opened. Better email marketing solutions include analytics that measure email open rates. They add a tiny image to your email so they can tell if an email was opened.
Autoresponders allow you to send immediate responses via email in reply to requests. These requests can be received via email or from a form or page you create.
That request could be to download an ebook, or receive a series of how-to posts, or to welcome new subscribers to your mailing list.
The simple answer to what autoresponders are is that they are simply an automated way to reply to an email request.
People want instant gratification. By using an autoresponder, you can give them what they want immediately.
Your autoresponder program sends them an email right away. They do not have to wait. And you do not have to respond manually yourself.
Most people who have ever looked into making a living online or starting a direct sales company have heard, “The money is in the list”. Yet few are giving their list building activities the priority they deserve.
It is a waste of precious potential to not create a prominent offer so that you can immediately be capturing email addresses of every visitor to your site willing to subscribe. This needs to be done from the very start – not years into building your site and brand.
Imagine how long it would take you to email each person who visits your site one at a time? Yes, you could put the email addresses in an address book and do it that way – but there is a far more efficient way to build your list: an autoresponder.
Even more important though, an autoresponder allows you to meet a very human need. We have all been conditioned through media to WANT IT NOW!
